The Cookie Jar

Harnessing the power of people together to make a direct difference

  • MARIMBAS FOR CASTERBRIDGE – TARGET REACHED! 100%
  • SCHOOLFEES FOR ORPHANS – TARGET REACHED! 100%
  • CURRENT GOAL: SIZABANTWANA 50%

We all want to do good, but we often find ourselves either overwhelmed by the sheer volume of need in our country OR uncertain about where our money would do the most good and have a real impact. At every show and with every interaction with fellow South Africans, I became more and more aware of this reality and that is how the Cookie jar was born.  So my team and I find a need or a project, determine a monetary target and I tell people about it at my shows.

LOOSE CHANGE = POSITIVE CHANGE = LIFE CHANGE

The Cookie jar is not another project or a PR activity – as the goal is rather to make social action and making a difference as direct and as accessible as possible. The money never passes through my account or even my pocket, but gets paid directly to the identified projects

THE COOKIE JAR IS A MOVEMENT

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MARIMBAS FOR CASTERBRIDGE

Casterbridge Music Development Academy

Audience members at my shows have managed to contribute over R15 000 towards the purchase of musical instruments for the Casterbridge Music Development Academy, a cause close to Elvis’s heart. In a safe and nurturing environment kids from the disadvantaged communities in the Whiteriver area can attend these hubs where they are exposed to the value, discipline and creativity that comes with mastering a musical instrument. Through music and other educational initiatives the CMDA infuse these kids with passion and empower them to development and grow.

You can read more about this initiative here: mpuma-music.org.za

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SCHOOLFEES FOR ORPHANS

South Africa’s increasing numbers of orphaned and vulnerable children is something that many people feel helpless and heartbroken over. With stories of abandoned infants and toddlers on the increase, state funding on the decrease, there are many organisations operating in this area that are in need of assistance.

The Kings Children’s Home in East Londen operates in this very difficult space, providing kids found in the most horrendous of circumstances with safety, stability and care. You can read more about them here:

www.thekingschildrenshome.org

It costs The Kings Childrens Home R600 per month to educate those in their care, and the Cookiejar’ set this as it’s target in April of this year. Together we wanted to raise funds for the education of 10 kids for 1 year = R72 000. I can’t thank every single person who attended my shows to give to towards this cause enough for getting us to this amount! TARGET REACHED!

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OUR CURRENT GOAL?

Casterbridge Music Development Academy

A primaryschool boy from Curro Nelspruit heard about the Cookiejar and decided to inspire his schoolfriends to help him start a Cookie jar at school, with the target of raising R50 000 for a charity called Sizabantwana. The school has already raised half of the amount and I am helping them by talking about this worthy cause at my shows and giving audience members a chance to put their hand in the cookie jar!

At Sizabantwana they do the vital work of providing holistic social services to destitude, orphaned and ill children and you can read more about them here: sizabantwana.org

Management, Bookings, Coordination and PR:

Kona Brown

+27 83 456 3341

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